Branding That Works Everywhere You Put It

Why most small business logos fail

They are designed on a screen for a screen. Then the business orders a truck wrap and discovers the logo has a gradient that cannot be cut in vinyl, six colors that blow up the print cost, and thin type that vanishes at 30 feet. Or they try to embroider it on a hat and the detail turns to mush.

We design backward from the hardest use case. If a mark works embroidered on a hat, reversed out on a dark truck panel, and one inch tall on a business card, it will work everywhere else.

What a brand package includes

Primary logo plus horizontal, stacked, icon-only and single-color variations.
Vector files — AI, EPS, SVG and PDF, the formats every printer and sign shop actually needs.
Raster exports — PNG and JPG at web, social and print sizes.
Color specifications — Pantone, CMYK, RGB, HEX and matched vinyl colors.
Typography — the typefaces your brand uses and where.
Brand standards guide — so the next person who touches your brand does not wreck it.

Design beyond the logo

Ongoing graphic design for everything a growing business needs: sales sheets, proposal templates, presentation decks, menus, price lists, social templates, packaging, labels, event graphics and sponsorship artwork. Because we also produce the signs, wraps, apparel and websites, the design and the production never get lost in translation between two vendors.

What's included

• Logo design and full identity systems
• Vector files in every format you'll need
• Variations for sign, wrap, embroidery and web
• Pantone, CMYK, RGB and vinyl color specs
• Brand standards guide
• Rebrands and logo modernization
• Ongoing design for print and digital
• Design that matches your production